Create a pop-up campaign

After installing and enabling the app, you can access Markivo Pop Ups and start creating countdown components as follows:

1. Log in to your Genstore admin.
2. Go to Apps -> Popup from the left-hand menu.
3. If the app isn’t pinned to your sidebar, find it under the Installed apps section and click to open.

Create a pop-up campaign

On the app’s home page, click the Create event button to start configuring a new pop-up campaign. Each campaign includes a separate set of pop-up settings. You can create and manage multiple campaigns to support different promotions or use cases.

Customize the pop-up design

In the Appearance section, you can customize the overall look and feel of the pop-up to match your brand.

Choose pop-up size

• On desktop, you can customize the pop-up size and text alignment to suit different layout needs.
• On mobile, default responsive settings are applied. Custom sizing is not currently supported.

Add image and logo

• Add your brand logo and images to the pop-up to boost visual impact.
• On desktop, you can flexibly position the image (top, left, or right) to align with your content and create a more cohesive design.

Style the button

• Button style: Choose from fill, outline, and other formats.
• Button size: Options include small, medium, large, and extra large.
• Button color:
  • Use one of the preset color schemes;
  • Or set a custom color to match your brand palette.

Set color theme

In the Design section, you can quickly adjust the pop-up’s overall tone and background color scheme:

• Color mode: Switch between light and dark modes;
• Color scheme: Choose from presets or set a custom scheme for consistent branding.

Edit pop-up content

In the Popup content section, you can edit the message shown in the pop-up.

Text configuration

• You can customize the headline, subheading, and button text.
• Each text block supports independent font size settings to enhance readability.
• Keep your message clear and action-driven to guide users toward submission.

Form fields

• Enable fields as needed: email (enabled by default and cannot be disabled), phone, and name.
• To improve conversion, minimize the number of required fields.
• You can enable GDPR consent to ensure compliance with data regulations.

Error messages

Customize error messages for form inputs to make the experience more user-friendly.

Set display pages and rules

In the Settings section, you can define where and when the pop-up should appear.

Set display pages

TIP

To show the pop-up on all pages, leave Display on specific pages disabled.

If you want the pop-up to appear only on certain pages, you can configure the rules below to determine where it should or shouldn’t be displayed.

Rule	Description	Example	Result
Contain	URL Contains specific path	/collections	Pop-up appears on all collection pages (e.g., /collections/summer)
Does not contain	URL does not contain path	/cart	Pop-up is hidden on cart-related pages (e.g., /cart, /cart/checkout)
Equal	URL exactly matches specified page	/collections/blue	Pop-up shows only on /collections/blue
Not equal to	Exclude specific page	/collections/blue	Pop-up appears on all pages except /collections/blue

Example: Combine multiple rules

You can combine rules to create more advanced display logic. For example, if you want the pop-up to appear on all collection pages except /collections/blue, configure:

• “Contain - /collections”
• “Does not equal - /collections/blue”

In this case, the pop-up will be shown on all other collection pages, but not on /collections/blue.

Set display rules

In the Display rules section, you can control when the pop-up appears, how often it shows, and who sees it.

Trigger type

Trigger type	Description
Time delay	Appears after the user has been on the page for a set number of seconds
Scroll	Appears when the user scrolls past a defined percentage of the page
Click trigger	Appears when the user clicks a designated trigger button
Exit intent	Works with click triggers. For example, appears automatically when the user moves their cursor toward the top edge of the screen, helping reduce bounce

Frequency control

Set how long to wait before showing the pop-up again after a user closes it. This helps reduce disruption and improve browsing experience.

Location rules

You can also target pop-ups based on the visitor’s country or region, allowing for more localized and relevant marketing.

Set trigger component

In the Trigger section, you can enable or configure a floating button that users can click to manually open the pop-up.

• You can customize the button text, icon, position, and color to match your storefront design.

TIP

If your campaign uses a click-to-trigger rule, the floating trigger button is enabled by default and cannot be disabled.